Privacy Policy

Your Bridal Flowers’ (YBF) Customer Privacy Policy relates to the collection, use, and disclosure of information that may be collected by YBF through its YBF.net site anytime you or your employees interact with YBF, such as when you visit our website or when you call our sales or support associates. Please take a moment to read the following to learn more about our information practices, including what type of information is gathered, how the information is used and for what purposes, to whom we disclose the information, and how we safeguard your information. Your privacy is a priority at YBF, and we go to great lengths to protect it.

Why we collect confidential information

We collect your confidential information because it helps us deliver a superior level of subscriber service. It enables us to provide you with convenient access to our services with a focus on the products and services of greatest interest to you. Further, collection of certain confidential information is inherently necessary in performing the function of YBF’s website.

What information we collect and how we may use it

There are a number of situations in which your confidential information may help us to provide you with better products and services. For example:

• We may ask for confidential information when discussing a service issue on the phone with an associate, updating information in your account, registering for a seminar, or participating in an online survey.
• When you interact with YBF, we may collect confidential information relevant to the situation, such as your name, mailing address, phone number, email address, date of purchase of specific goods or services, and information relating to a support or service issue.
• We may also collect information for market research purposes — such as relating to your business and your customers — to gain a better understanding of our subscribers and thus provide more valuable service
• We collect information regarding subscriber activities on our website. This helps us to determine how best to provide useful information to subscribers and to understand which parts of our websites, and Internet services are of most interest to them.
• We may use confidential information to provide information that you have requested as well as for auditing, research, and analysis to improve YBF’s websites.

Publicly displayed information is public

YBF may opt to host public forum pages or ‘blogs’. If you use a blog on the YBF website you should be aware that any information you share is visible to other users. Any information which may be identified to your and/or an employee of your company that you submit to one of these forums can be read, collected, or used by other individuals to use as they see fit. For example, they may send you unsolicited messages. YBF is not responsible for any personal or confidential information that you choose to submit to these on-line forums. If you choose to make information, which was previously non-public, available by enabling certain user features, that information will become available to the public.

With our service providers, vendors, and strategic partners

There are also times when it may be advantageous for YBF to make certain information about you available to companies that have a strategic relationship with YBF, that perform work for YBF, or that provide YBF with goods and services. For example, these companies may help us process information, manage and enhance customer data, provide customer service, assess your interest in our services, or conduct customer research or satisfaction surveys.

We must share some information with our partners in order to provide you with the highest possible level of customer service. We share information because it makes it easier for you to access certain services, offers, and content on the YBF website. Sharing your information also enables us to provide you with better customer service, and it provides us with the feedback that we need in order to improve our products and services.

We will share your confidential information with law enforcement officials or with legal authorities if we are required to do so as part of a legal action. YBF will also disclose confidential information about your and/or employees if it is deemed necessary for reasons of national security, law enforcement, or other reasons of public importance.

How we protect your information

YBF takes precautions — including administrative, technical, and physical measures — to safeguard your information against loss, theft, and misuse, as well as unauthorized access, disclosure, alteration, and destruction.

You can help us and yourself by also taking precautions to protect your confidential data when you are on the Internet. We recommend changing your passwords often and using passwords that include a combination of letters and numbers. We also recommend that you always use a secure web browser when transmitting confidential information.

Integrity of confidential information

YBF has safeguards in place to keep your confidential information accurate, complete, and up to date for the purposes for which it is to be used. You always have access to your own confidential information so that you can update and correct it whenever you desire. To help us ensure that your contact information and preferences are accurate, complete, and up to date, please periodically check and update your information.

Cookies and other technologies

It is standard practice on many websites, to use “cookies” and other technologies to help determine which parts of the website is the most popular, where our visitors are going, and how much time they spend there. We may also use cookies and other technologies to make sure that our online advertising is tailored to bring our customers products and services that are of particular interest to them. We use cookies and other technologies to study traffic patterns on our website. Our goal is to make visiting our website as rewarding as possible as well as to provide us with the feedback that we need to improve our customer service. Our use of cookies enables us to customize your experience and provide you with greater convenience each time you interact with us.

As is true of most websites, we gather certain information automatically and store it in log files. This information may include Internet Protocol (IP) addresses, browser type, Internet Service Provider (ISP), referring/exit pages, operating system, date/time stamp, and clickstream data. This information identifies machines; it does not identify specific users.

We use this information to analyze trends, to administer the site, to track users’ movements around the site and to gather demographic information about our user base as a whole. YBF will not use the information collected in this manner to market directly to any single person.

Some of our email messages may include a “click-through URL” linked to content on the YBF website. When customers click one of these URLs, they pass through our web server before arriving at the destination web page. We track this click-through data to help us determine interest in particular topics and measure the effectiveness of our customer communications. If you prefer not to provide us with this data simply avoid clicking text or graphic links in the email.

Privacy questions

If you have questions or concerns about Customer Privacy Policy or data processing, please contact us.

YBF may update its privacy policy from time to time. When we change the policy in a material way a notice will be posted on our website along with the updated privacy policy.